Sales · Promo management

How Rohlik Group lifted promo margin from 17% to 27% with daily agent-driven nominations.

Forecasting over-estimated promo demand by 9–14x. Nominations defaulted to gut feel and discount depth — diluting margin across DACH fulfilment centres.

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17% → 27%

promo margin

3x

promo revenue (+275%)

The challenge

Why the old path broke down

Promo share of net revenue was stuck while inventory positions drifted from actual sell-through.

What Duvo did

Capture → reconcile → deliver

  1. 01Reconcile how nominations really happened vs the assumed process.
  2. 02Put daily agent nominations against live sell-through evidence.
  3. 03Keep commercial judgment at approval gates.

Outcome

Promo margin recovered while revenue scaled — without treating discount depth as the only lever.

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